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FABLE: Lunar Gala 2026

brand identity
print
art direction

ROLE

Co-Head of Print with Sonya He

TEAM

Maddie Philhower, Amy Choi, Audrey Zhao, Sarah Egan, Cindy Tso, Daniel Rios

TIMELINE

7 months

TOOLS

Adobe Photoshop, Adobe InDesign, Figma

Fables are the stories and lessons that we carry with us, pass down, retell, and reimagine. What made us who we are? Where do we hope to go, and who do we hope to become?


For the 30th anniversary of the largest student-run fashion show in Pittsburgh, we honor Lunar Gala’s Taiwanese-American heritage with a vision of the future. I led a team of six talented designers in creating this visual identity, along with promotional materials like posters, merch, and a booklet.

FABLE’s brand identity sits upon a rich base of Taiwanese architecture, craft, and philosophy, drawing primarily from a traditional haitang flower window frame.

FABLE’s brand identity sits upon a rich base of Taiwanese architecture, craft, and philosophy, drawing primarily from a traditional haitang flower window frame.

FABLE’s brand identity sits upon a rich base of Taiwanese architecture, craft, and philosophy, drawing primarily from a traditional haitang flower window frame.

Special thanks to Garrett Lee, Michele Hratko, and my fellow Creative Team sub-heads.