02
Osmotheque
brand identity
motion
The world of fragrance is ever-changing. The Osmothèque, located in Versailles, is the first and only establishment dedicated to conserving perfume history. The archive preserves the ephemeral: discontinued scents are studied and re-constructed here.
Our museum identity reimagines the olfactory experience as a collective memory rather than an assortment of brands.
We took inspiration from France's rich culture, from an editorial typographic attitude to a warm color palette drawn from art nouveau.
The main graphic asset interprets a scent strip, a recognized symbol of fragrances without the specifics of a bottle.
